Aladdin did the one thing that many were not expecting. After so much negative press surrounding the film’s marketing, the film is over performing on all fronts during the movie’s opening weekend.
Considering the initial and conservative projections, Aladdin is heading into a whole new world during its opening weekend. With a very crowded summer, many analysts were expecting the film to do moderate work during its first four days, instead, Disney will be happy to hear it did far more than expected.
According to Deadline, 2019’s Aladdin remake grossed an estimated $110+ million for the holiday weekend, with $88.5 over the first three days. This is far more than the $60-70 million three-day analysts were expected when tracking first hit the trades. The film earned an A Cinemascore this weekend, indicating fantastic word of mouth, something that will be a great asset going forward.
Considereing that the film cost $183 million to begin with, the adaptation still has a long way to go before churning a profit, but if the domestic performance is any indication of how the film is doing internationally, the film cover should its production budget in the next few days.