Star Wars is gearing up to celebrate its 50th anniversary in 2027 with a striking new logo and a special promotional video. The franchise will return to theaters with a special release of the 1977 original film. Ahead of that, Disney and Lucasfilm released a new logo celebrating the legacy, with the treatment scored by franchise composer John Williams.
The video features a black-and-gold color scheme for the new logo, with a metallic sheen. Inside the “50” are silhouettes of Luke Skywalker holding a lightsaber, accompanied by Princess Leia. The treatment evoked the same imagery used in the film’s theatrical posters.
Watch the new Star Wars 50th Anniversary logo video below.
John Williams brings his legendary musical legacy to the Star Wars celebration
Williams’ music is as integral to Star Wars as are its lightsabers and droids. The 50th anniversary announcement video features an orchestral medley of various Star Wars themes. The piece pays tribute to five decades of the franchise’s legacy, ending with a triumphant flourish.
Williams first composed the original soundtrack for 1977’s Star Wars: Episode IV – A New Hope, which was reused in several later entries. For his work on the first Star Wars, he won the Best Original Score at the Academy Awards. He was later nominated for his work on its sequels. Williams has also won multiple Grammys for his work on the franchise.
The new logo paves the way for the first film’s highly anticipated rerelease. A newly restored version of the film will play in theaters from February 19, 2027, for a limited time. The new version will also mark its first IMAX release, along with IMAX 70mm screenings. Lucasfilm has also announced a new way to experience the original film trilogy, giving fans even more ways to celebrate the franchise.
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